GEO Tools Directory
Comprehensive analysis of 40+ tools for Generative Engine Optimization with detailed scoring
Market Overview 2025
Recommended GEO Stack 2025
Our expert-curated selection based on comprehensive analysis and real-world results.
AI Citation & Visibility Tracking
Monitor how often your content is cited by AI platforms and track brand visibility
Writesonic GEO
ProfessionalComprehensive AI search optimization platform with content generation. Tracks citations across ChatGPT, Gemini, Claude, and Perplexity with sentiment analysis.
Average 4.7/5 across review platforms. SEO expert Eli Schwartz found brands appearing in 85% of AI answers with 77% positive sentiment.
Key Features:
- Multi-platform citation tracking
- AI content generation
- Prompt diversification
- Sentiment analysis
Pros:
- Integrated content creation
- Comprehensive tracking
- Affordable pricing
Cons:
- Learning curve for full features
Detailed Scoring:
Otterly.ai
ProfessionalIndustry-first AI citation tracker across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot with brand safety monitoring.
Product Hunt: 5.0/5, OMR Reviews: 5.0/5, G2: 4.8/5. Users report 80% time savings on brand monitoring.
Key Features:
- Multi-platform tracking
- Citation alerts
- Brand safety monitoring
- Regional tracking
Pros:
- Intuitive dashboard
- Real-time alerts
- 14-day free trial
Cons:
- Limited optimization suggestions
- Big price jump between tiers
Detailed Scoring:
Profound AI
EnterpriseEnterprise-grade platform with breakthrough Conversation Explorer revealing real-time AI search volume data across platforms.
SOC 2 Type II certified. First platform to offer real-time AI search volume insights.
Key Features:
- Real-time search volume
- Conversation Explorer
- Citation tracking
- SOC 2 Type II compliant
Pros:
- Unique search volume data
- Enterprise security
- Advanced analytics
Cons:
- High price point
- Complex for small teams
Detailed Scoring:
Athena HQ
ProfessionalPremium GEO platform with proven ROI. Clients report 1,561% ROI with 18-day payback and moving from 5th to 1st in AI rankings.
Clients report 38.85% monthly growth in AI search leads, 1,561% ROI with 18-day payback.
Key Features:
- Olympus Dashboard
- GEO Score tracking
- Multi-engine coverage
- Localization support
Pros:
- Proven ROI
- Actionable insights
- Strong support
Cons:
- No free trial
- Premium pricing
Detailed Scoring:
PEEC AI
ProfessionalAffordable multi-platform tracker with excellent European support and suggested prompts feature based on your keywords.
Slashdot: 5.0/5. Users report ranking in ChatGPT/Perplexity within 24 hours of optimization.
Key Features:
- Percentage-based visibility
- Multi-language support
- Suggested prompts
- Competitor benchmarking
Pros:
- Affordable pricing
- Great support
- Multi-language
Cons:
- Fewer features than enterprise tools
Detailed Scoring:
Keyword.com AI
BudgetCredit-based AI visibility tracker covering ChatGPT, Gemini, Perplexity, DeepSeek, Mistral with competitive comparisons.
Praised for affordability and comprehensive tracking at entry-level pricing.
Key Features:
- Multi-engine tracking
- Credit-based model
- URL citation tracking
- Sentiment analysis
Pros:
- Very affordable
- Flexible credit system
- Free trial
Cons:
- Credits don't roll over
- Basic reporting
Detailed Scoring:
LLMrefs
BudgetAffordable tracker with proprietary LLMrefs Score and real-time keyword ranking across 11+ AI platforms.
Positive feedback from digital marketers for timely innovation and clean design.
Key Features:
- Real-time ranking data
- LLMrefs Score
- Competitor analysis
- Model bias analysis
Pros:
- Free tier available
- Good entry price
- Clean interface
Cons:
- Limited features in free tier
- Steep jump to Pro
Detailed Scoring:
Rankability AI Analyzer
ProfessionalMid-range tracker with built-in SEO training from Nathan Gotch and IBM Watson NLP integration.
Users call it "the most important SEO tool I use other than Ahrefs".
Key Features:
- AI citation tracking
- Google search data
- IBM Watson NLP
- Content monitoring
Pros:
- SEO training included
- Strong NLP features
- Good support
Cons:
- Mid-range pricing
- Focus split between SEO and AI
Detailed Scoring:
Bluefish AI
EnterpriseEnterprise platform in closed pilot focusing on brand safety, AI marketing agents, and consumer insights.
Limited reviews due to closed pilot. Focus on enterprise brand protection.
Key Features:
- Brand safety monitoring
- AI marketing agents
- Consumer insights
- Sentiment tracking
Pros:
- Unique AI agent features
- Brand safety focus
Cons:
- Closed pilot program
- No public pricing
Detailed Scoring:
Analytics & SEO Platforms with AI Features
Established SEO platforms that have added AI search visibility tracking
SE Ranking AI Visibility
ProfessionalComprehensive SEO platform with integrated AI visibility tracking at no extra cost. Tracks AI Overviews, conversational search, and major AI platforms.
Users report it's "just as powerful as Semrush and Ahrefs, but at an affordable range".
Key Features:
- AI Overviews tracker
- Conversational search mode
- Multi-platform visibility
- 15,000 keyword tracking
Pros:
- AI features included free
- Generous limits
- Great value
Cons:
- Less known brand
- Fewer integrations
Detailed Scoring:
Semrush AI Tools
EnterpriseIndustry-leading platform with AI Overviews tracking, topical authority checks, and Personal Keyword Difficulty scores.
AI Overviews appear in 13.14% of searches (March 2025), 72% growth from previous month.
Key Features:
- AI Overviews tracking
- Topical authority analysis
- Personal Keyword Difficulty
- Content quality prediction
Pros:
- Complete marketing suite
- Established platform
- Great data
Cons:
- Expensive
- $45/month per additional user
Detailed Scoring:
Ahrefs AI Features
EnterpriseLeading backlink analysis tool with AI Content Helper and international SEO capabilities. Additional $199/month for AI tracking.
Industry standard for backlink analysis with 15+ trillion live backlinks indexed.
Key Features:
- AI Content Helper
- Topical relevance
- AI translations
- Backlink analysis
Pros:
- Best backlink data
- Strong SEO features
- International SEO
Cons:
- Expensive AI add-on
- Complex for beginners
Detailed Scoring:
Surfer SEO AI
ProfessionalContent optimization platform with LLM visibility insights, semantic analysis, and AI-powered content editor.
Rating: 4.6/5. Popular among content creators for AI-powered optimization.
Key Features:
- AI content optimization
- LLM visibility insights
- Semantic analysis
- SERP analyzer
Pros:
- Excellent content editor
- Strong semantic analysis
- User-friendly
Cons:
- Limited citation tracking
- Content-focused only
Detailed Scoring:
Content Testing & Optimization
Tools for testing and optimizing content directly with AI platforms
Claude.ai
FreeTest content directly with Anthropic's Claude to understand interpretation and citation patterns. Free tier available.
Rating: 4.8/5. Essential for understanding how AI interprets content.
Key Features:
- Direct content testing
- AI feedback
- Query simulation
- Long context window
Pros:
- Free tier available
- Direct AI feedback
- Excellent for testing
Cons:
- Manual process
- No tracking features
Detailed Scoring:
ChatGPT Plus
BudgetOpenAI's premium tier with web browsing, advanced models, and plugin access for content visibility testing.
Rating: 4.7/5. Handles 1 billion+ queries daily.
Key Features:
- GPT-4 access
- Web browsing
- Plugin ecosystem
- Custom GPTs
Pros:
- Industry standard
- Web browsing capability
- Affordable
Cons:
- Manual testing only
- No built-in tracking
Detailed Scoring:
Perplexity Pro
BudgetAI search engine with Pro tier offering unlimited searches and access to multiple AI models for testing.
46.7% of citations come from Reddit. Highest conversion rates for AI traffic.
Key Features:
- Multiple AI models
- Unlimited Pro searches
- Source transparency
- File uploads
Pros:
- Great for research
- Shows sources clearly
- Multiple models
Cons:
- Limited tracking
- Manual testing
Detailed Scoring:
Technical Implementation Tools
Tools for implementing technical GEO requirements like schema markup and crawlability
Schema Markup Generator
FreeFree tool for generating comprehensive schema.org markup in JSON-LD format for better AI understanding.
Rating: 4.4/5. Essential for structured data implementation.
Key Features:
- JSON-LD generation
- Multiple schema types
- Validation tools
- Code examples
Pros:
- Completely free
- Easy to use
- Valid markup
Cons:
- Basic features only
- No automation
Detailed Scoring:
Google Rich Results Test
FreeOfficial Google tool for validating structured data markup and previewing rich results display.
Rating: 4.3/5. Official Google tool ensures compatibility.
Key Features:
- Schema validation
- Error detection
- Preview display
- Mobile/desktop views
Pros:
- Official Google tool
- Free forever
- Accurate validation
Cons:
- Google-specific
- No AI platform testing
Detailed Scoring:
Screaming Frog SEO Spider
ProfessionalDesktop crawler for technical SEO audits including schema analysis, crawlability testing, and site structure.
Rating: 4.5/5. Industry standard for technical SEO audits.
Key Features:
- Technical auditing
- Schema extraction
- Crawl simulation
- Custom extraction
Pros:
- Comprehensive auditing
- Free version available
- Powerful features
Cons:
- Desktop only
- Learning curve
Detailed Scoring:
Merkle Schema Generator
FreeAdvanced schema markup generator with support for complex nested structures and validation.
Widely used by technical SEO professionals for complex schema.
Key Features:
- Advanced schema types
- Nested structures
- Bulk generation
- Validation included
Pros:
- Free
- Advanced features
- Good for complex schemas
Cons:
- More complex UI
- Requires technical knowledge
Detailed Scoring:
Multi-Platform Management
Tools for managing presence across AI-referenced platforms like Wikipedia and Reddit
Wikipedia Tracking
FreeMonitor Wikipedia presence, edits, and citations - critical as Wikipedia provides 48% of ChatGPT citations.
48% of ChatGPT citations come from Wikipedia.
Key Features:
- Edit tracking
- Citation monitoring
- Contribution history
- Watchlist alerts
Pros:
- Free
- Direct platform access
- High AI impact
Cons:
- Manual monitoring
- Strict guidelines
Detailed Scoring:
Reddit Analytics Suite
FreeTrack Reddit engagement critical for Perplexity optimization - Reddit provides 46.7% of Perplexity citations.
46.7% of Perplexity citations come from Reddit.
Key Features:
- Karma tracking
- Post analytics
- Community insights
- Engagement metrics
Pros:
- Free
- Direct engagement
- High Perplexity impact
Cons:
- Time-intensive
- Community rules
Detailed Scoring:
YouTube Studio
FreeManage video content for multimodal AI optimization. Growing importance for AI platforms with visual capabilities.
Rating: 4.4/5. Essential for multimodal AI optimization.
Key Features:
- Video analytics
- SEO insights
- Audience retention
- Discovery metrics
Pros:
- Free
- Comprehensive analytics
- Growing AI importance
Cons:
- Video-only
- Time to create content
Detailed Scoring:
Emerging & Specialized Tools
New and specialized tools for specific GEO use cases
HubSpot AI Search Grader
FreeFree tool analyzing how often and in what context your brand appears on ChatGPT and Perplexity.
New free tool for quick AI visibility assessment.
Key Features:
- Brand analysis
- Context evaluation
- Free grading
- Quick insights
Pros:
- Completely free
- Quick insights
- No signup required
Cons:
- Basic analysis only
- Limited platforms
Detailed Scoring:
Knowatoa
FreeFree tool for quick AI visibility audits and funnel mapping across major AI platforms.
Best free tool for quick AI visibility audits.
Key Features:
- Quick audits
- Funnel mapping
- Visibility scoring
- Basic reports
Pros:
- Free
- Quick setup
- Good for testing
Cons:
- Very basic features
- Limited support
Detailed Scoring:
Goodie AI
BudgetReal-time AI visibility scoring with AEO-focused optimization insights.
Emerging tool focused on Answer Engine Optimization.
Key Features:
- Real-time scoring
- AEO optimization
- Visibility insights
- Trend tracking
Pros:
- Affordable
- Real-time data
- AEO focus
Cons:
- New platform
- Limited features
Detailed Scoring:
Rankscale.ai
ProfessionalPrompt-level visibility tracking with sentiment analysis and citation benchmarking.
Focus on prompt-level optimization and sentiment.
Key Features:
- Prompt-level tracking
- Sentiment analysis
- Citation benchmarking
- Competitive analysis
Pros:
- Detailed prompt tracking
- Good sentiment analysis
Cons:
- Limited platform coverage
- Newer tool
Detailed Scoring:
Scrunch AI
EnterpriseBrand perception management with AI journey mapping and misinformation detection.
Specialized in brand safety and misinformation management.
Key Features:
- Brand perception
- Misinformation detection
- Journey mapping
- Crisis monitoring
Pros:
- Brand safety focus
- Misinformation detection
Cons:
- No public pricing
- Enterprise only
Detailed Scoring:
How to Choose the Right Tools
For Beginners
- Start with free tools: Claude.ai, Schema Generator, Google Tools
- Add Keyword.com AI ($24.50/mo) for basic tracking
- Build Wikipedia and Reddit presence (free)
- Total cost: Under $50/month
For Professionals
- Writesonic GEO or Otterly.ai for tracking
- SE Ranking for SEO+AI features ($65/mo)
- ChatGPT Plus + Claude Pro for testing
- Total cost: $200-400/month
For Enterprises
- Profound AI or Athena HQ for advanced analytics
- Semrush or Ahrefs with AI add-ons
- Custom enterprise solutions
- Total cost: $1000+/month
Pro Tips for Tool Selection
- 1.Start with manual testing on AI platforms before investing in tracking tools
- 2.Many SEO platforms now include AI features at no extra cost - check existing tools first
- 3.Wikipedia and Reddit presence is critical and free - prioritize platform building
- 4.Use free trials extensively - most tools offer 7-14 day trials
- 5.AI traffic converts 4.4x better - even basic tracking can show strong ROI
Calculate Your GEO Tool ROI
With AI traffic converting 4.4x better than traditional search, even modest improvements in AI visibility can justify tool investments. Some users report 1,561% ROI with 18-day payback periods.
Missing a Tool?
We continuously update our directory with new GEO tools. If you know of a tool that should be included or have feedback on our scoring, we'd love to hear from you.
Suggest a ToolScoring based on comprehensive analysis of features, pricing, user reviews, and social proof as of 2025. Prices and features subject to change. Some links may be affiliate links. Always verify current pricing with vendors.