GEO Authority & Trust Metrics

Source Authority Score

Understanding how AI platforms evaluate and rank content authority for optimal GEO performance

What is Source Authority Score?

Source Authority Score is a metric that measures how AI systems evaluate the credibility, expertise, and trustworthiness of content sources when generating responses and citations. This score influences how often and prominently your content appears in AI-generated responses across platforms like ChatGPT, Claude, Perplexity, and Gemini.

Key Authority Factors

Content Quality

Accuracy, depth, and comprehensiveness of information

Expertise Indicators

Author credentials, domain expertise, and specialized knowledge

Citation Patterns

Frequency and context of citations from other sources

Domain Reputation

Overall trustworthiness and reliability of the publishing domain

Consistency

Reliability of information across multiple pieces of content

Freshness

Recency and regular updates of content and information

← Back to GlossaryAuthority & Trust Metrics